07.12.2009

Tray-Sleeve-Former: Promotionally effective packaging for retail marketing

Easy handling of two-piece trays

Die Kombi-Anlage Karton-Tray-Aufrichter war ein voller Erfolg auf der FachPack 2009.
This combined case/tray former was a major success at this year’s FachPack Show.
Two-piece trays for easy product handling at the point-of-sale: at “FachPack 2009”which took place in Nuremburg in late September ETT presented their innovative tray-sleeve-former – with great success! This combined packaging unit ensures safe transport and optimal product presentation on the supermarket shelf.


In the first step this machine erects the pre-glued cardboard sleeve and folds the tray around it. The main benefit of this solution: At the point-of-sale the supermarket staffs simply have to lift off the sleeve and put the tray onto the shelf. Promotionally effective product presentation can be as easy as that!

Retailers welcome this trend

Shelf-ready packaging offers a win-win situation: you as the producers boost your sales with these shelf-ready trays since good visibility of your products will have a positive influence on the consumer’s decision to purchase, and the retailers appreciate reduced labour times and personnel costs for filling the shelves.


Die Verpackung besteht aus zwei Teilen: der Hülse und dem eigentlichen Tray.  Erst wird die Hülse aufgerichtet … ... und danach das Tray um die Hülse gefaltet. Die fertige Verpackung bietet optimalen Schutz für das Produkt während des Transports.
This packaging consists of two pieces: the sleeve and the actual tray.In the first step the machine erects the sleeve …... and folds the tray around the sleeve.
The finished packaging unit ensures safe transport
of the products inside.

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