Wraparound packing module

ETT’s system produces promotionally effective, sorted packaging units for Brandt.

For generations German consumers have loved “Brandt’s Rusk” that Carl Brandt developed at his Rusk and Biscuit Factory in Hagen/Westphalia and brought to the market in 1912. Developing a promotionally effective packaging for such a well-established, traditional brand is a special challenge. ETT met this challenge by developing a wraparound packing module which combines two functions in just one machine, sorting products and producing shelfready trays.

Today Brandt offer a vast range of rusk variants. They were looking for a promotionally effective but at the same time consumer-friendly solution for presenting this great variety of products in on the supermarket shelf. Thus ETT manufactured a complex packaging system for Brandt which combines several features and benefits: In the first step sorted Brandt’s products – chocolate and coco mini rusks in this instance - are supplied by four conveyors, indexed in rows by a double track pocket-type chain and are centred in a layer collating unit. Then the cover tray is folded around the bags and the finished unit is shifted onto the bottom tray. In the final step the cover and bottom parts are folded, glued and fixed.

Break and remove

The plain protective cover tray has to be removed before putting the appealingly designed bottom tray bearing the brand name onto the shelf. This process is quick and easy: the supermarket staffs simply have to break the glue spots on the right and left fixing the cover tray to the bottom part, remove the cover tray and dispose of it.

Powerful

• 140 bags of rusk per minute
• 14 trays per minute
• wide stand-up bags
• large tray size range
• time-saving, low-cost tray handling at the point of sale
• promotionally eff ective presentation on the supermarket shelf

Wraparound shelf-ready packaging for Brandt’s Rusk.